The cost of not caring
Today I decided to have breakfast at a great place I visited here in Chiang Mai last year.
To my surprise, there weren’t as many people as I expected. I sat down and they took my order right away. Same staff, same meal as last year.
Shortly after, my smoothie bowl arrived. Aroi mak mak (delicious), I thought, looking forward to digging in.
It turned out not to be aroi mak mak at all. It was sparsely served, with large chunks of ice as the main ingredient. No resemblance whatsoever to what I was served last year.
Conclusion. I’ll never return.
I’m sure you’ve experienced this too, no matter where you live, and no matter what kind of business it is.
It happens everywhere. Restaurants, bars, cafes, dentists, construction companies, blogs, podcasts, TV series, hairdressers, hotels, barbers, personal trainers...
It’s like they’ve stopped caring. Taking the success that comes from good quality for granted.
“Once a winner, always a winner.”
That kind of taking things for granted comes at a high price. Laziness affects things just as much as devotion does, only in the opposite direction.
The recipe for a good breakfast, or any service, is simple and has only a few ingredients:
- Show up.
- Care about what you do.
- Repeat.